Abstract
Research has shown that people eat foods they like much more than those they dislike. This study investigated the hypothesis that liked foods delay evoking sensory-specific satiety (Rolls et al., 1981) and then facilitates consumption. Experiment 1 certified the validity of the sensory-specific satiety procedure. Experiment 2, using the same method as in exp. 1, compared whether or not the likers of the target food (shaped potato chips) exhibited any delay in evoking sensory-specific satiety with the dislikers. Contrary to the hypothesis, our results showed that there was no difference in the amount of the target food eaten by the two groups, or any faster emergency of the sensory-specific satiety of the target food between likers and dislikers. These results are discussed in line with the adaptive function of sensory-specific satiety.
