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International Expansion and International Human Resource Management in Japanese Specialty Boutiques
A Case Study of United Arrows
2020 Volume 12 Issue 2 Pages 95-109
Details
2020 Volume 12 Issue 2 Pages 95-109
In this paper, the authors interviewed concerned personnel and conducted a field survey in the stores in Taiwan (UA Taiwan) to analyze international expansion and overseas international human resource management in United Arrows Ltd. (UA), which is a large corporation listed on the first section of the Tokyo Stock Exchange and operates a large-scale business chain under the business category “specialty boutiques”, small retailers in fashion industry.
As a result, it was found that this company, which has developed a chain of directly-managed stores in Japan and provides customer service centered on regular employees, has established wholly-owned subsidiaries in Taiwan with 100% financing and is expanding their directly-managed stores as they have done in Japan.
UA Taiwan relies on PCNs for management of subsidiaries and international transfer of services - executives, including the president of a subsidiary, concurrently serve as non-resident executive-level personnel, and Japanese dispatchers play an important role in international transfer of services as local managers. On the other hand, it also provides customer service centered on regular employees led by HCN store managers like in Japan.
