Japanese Business Schools

Released on J-STAGE: October 20, 2015 | Volume 7 Issue 1 Pages 15-30

Hideki Yoshihara, Ahmi Kim

A cross-cultural analysis of factors affecting attitudes toward SNS advertising

Released on J-STAGE: October 16, 2023 | Volume 14 Issue 2 Pages 27-38

Hyeongjung KIM

[title in Japanese]

Released on J-STAGE: November 28, 2024 | Volume 16 Issue 1 Pages 51-56

A cross-national study of the consumer responses to SNS advertising

Released on J-STAGE: November 06, 2020 | Volume 11 Issue 2 Pages 15-29

Hyeogjung KIM

[title in Japanese]

Released on J-STAGE: November 03, 2022 | Volume 13 Issue 2 Pages 25-45