Journal of International Business
Online ISSN : 2189-5694
Print ISSN : 1883-5074
ISSN-L : 1883-5074
Dispersed location advantage : Examination of international location strategy by 359 Japanese large manufacturers
Koichi NAKAGAWA
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2012 Volume 4 Issue 2 Pages 63-78

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Abstract

From the statistic examination by 359 Japanese manufacturers, this study verified that the dispersed location strategy is competitive advantageous form over focused location strategy, in today's global business context. Firms chose dispersed form because it can respond flexibly to the quantitative growth and the qualitative diversity of global economy.

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© 2012 Japan Academy of International Business Studies
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