Abstract
The purpose of this paper is to explore major factors in sustaining the regional companies. I confirm the role and involvement of the routine and traditions. The routine is contributory to develop an innovation platform. Managers find success by breaking from tradition when the innovation platform becomes functional.
I instantiate HAKUHODO, makeup-brush (fude) maker in Kumano, Hiroshima. HAKUHODO keep the tradition as a fude maker going. HAKUODO converted traditional techniques into creative products and invented the new wants and needs of customers.
