Abstract
This paper aims to verify efficiency for fifteen business models of BoP Business to launch a new BoP business by Japanese corporation. Through 111 case studies of successful BoP business around the world, fifteen business models were revealed.
In this research Japanese venture,from far east.inc(ffei), leverage fifteen business models of BoP Business to find feasibility of their business plan. As a result, ffei have launched their BoP business in Cambodia.
This paper show additional two research hypotheses.
1) By using fifteen business models, corporations can shorten the period
2) Limiting the variety of business models and partners is effective in the period to start up
