抄録
In recent years, eco-friendly products have become increasingly fashionable. The present study
examined the effect that attitudes toward eco-friendly shopping bags (eco-bags), with a focus on their
fashionable, have on environmentally conscious behavior. Results from a total of 245 participants who
responded to a questionnaire indicated that not only essential elements of eco-bags, such as "being good
for the environment" and "perceived psychological and economical cost," affect pro-environmental
attitudes and behavior, but others-oriented factor, including the style and fashionability of eco-bags, can
also promote pro-environmental behavior among consumers. The validity of this model was examined
based on these results.
