Abstract
The present study investigated how likely individuals are to use artificial intelligence (AI) or human recommendations when choosing gifts for hi-bye or close friends, and how strongly recipients would appreciate those gifts. We recruited a total of 567 participants from a crowd-sourcing platform. Our study found that participants were more likely to use AI recommendations when choosing a gift for a hi-bye friend than for a close friend. On the other hand, it was not the case that participants were less likely to use human recommendations compared to AI recommendations when choosing a gift for their close friend. This study also revealed that whether close friends or hi-bye friends, recipients expressed lower gratitude toward the giver when they knew that AI recommended the gift rather than a human.
https://ror.org/035t8zc32 
