産業・組織心理学研究
Online ISSN : 2434-5385
Print ISSN : 0917-0391
AIアシスタントによる贈り物選び――贈り手のAI提案活用と受け手の感謝の可能性――
井奥 智大綿村 英一郎
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ジャーナル フリー

2026 年 39 巻 2 号 p. 211-218

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The present study investigated how likely individuals are to use artificial intelligence (AI) or human recommendations when choosing gifts for hi-bye or close friends, and how strongly recipients would appreciate those gifts. We recruited a total of 567 participants from a crowd-sourcing platform. Our study found that participants were more likely to use AI recommendations when choosing a gift for a hi-bye friend than for a close friend. On the other hand, it was not the case that participants were less likely to use human recommendations compared to AI recommendations when choosing a gift for their close friend. This study also revealed that whether close friends or hi-bye friends, recipients expressed lower gratitude toward the giver when they knew that AI recommended the gift rather than a human.
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© 2026 一般社団法人 学術著作権協会
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