The Expressive Effect of Notation Including Alphabet and Its Production Process: A Cognitive Semantic Consideration of Japanese Notation

Abstract

Recently, mainly on the Web, special writing styles such as “ure C” and “kawa E” have emerged. These are words using “okuri alphabet”, that is, words in which part of the word is converted into alphabet. They differ from the general usage of romaji (Japanese expressed in Roman characters), and are also different from conventional mazegaki, ateji, and okurigana. In this paper, I examine the expressive effects of these forms, which are primarily found in adjectives. Then, by applying cognitive frameworks such as schematization and instantiation in wordplay, I consider the process by which such notation occurs.