2022 Volume 12 Issue 1 Pages 7-33
The effects of globalization are being felt in the art world as has never been encountered before. Facile communication via the Web has opened up opportunities for artists to easily cross borders to access a wider audience. However, in most cases, taking advantage of these opportunities entails being able to appeal to prospective audiences through language. In order to do this, the lingua franca of choice today is English. For those whose first language is not English, this can pose a substantial barrier. To support the efforts of such artists, we used an ESP (English for specific purposes) approach to conduct a move analysis study of 23 artist personal profiles. The typical moves and language use and functions revealed the communicative purposes and culture of this genre.