アジア市場の変化と日本企業の戦略的課題

企業理論の視点から

抄録

The objective of this paper is to redefine the corporate strategy in terms of corporate theory. These days, Asian countries are making dramatic economic progress, with influence extending all over the world. Common problems, including energy, terrorism, ecological issues, and so on are a concern now and for the future, and must be addressed. However, at the same time, companies have to compete with other companies in the growing market. The economic environment has become complicated. Not only the conventional interested groups but newly powerful organizations have emerged. In situations in which there are a lot of interested parties and influential groups, how should corporations make decisions? Corporations need some criteria for making decisions. The purpose of this paper is to present three criteria for determining corporate action based on corporate theory.