Abstract
The BOP strategies of Multinational Enterprises （MNEs） are not directly linked to one of the biggest social issues facing newly-emerging countries, reducing poverty. Conventional competitive strategies are ineffective in solving BOP social issues in such countries. This paper argues that micro-finance by local NGOs can create a foundation for employment in local communities, discouraging rural inhabitants from migrating to the informal sector in urban areas, and helping create a foundation for local autonomous and sustainable business ecosystems. This paper also looks at Granma Inc., a Japanese venture company mediating between the social issues of local NGOs, and the knowledge owned by foreign companies.
