抄録
This paper discovers a social business model for BOP business by examining the successful experience of AMUL. AMUL is a dairy cooperative in western India. In 1946, it gathered marginal milk producers, most of whom were BOP people, and founded as a cooperative society. Now it became the top runner of dairy industry and was recognized as one of the most successful nonprofit organizations. Three characteristics different from multinational enterprises’ BOP business are found in AMUL model. Firstly, AMUL model is based on the voluntary cooperation of dairy farmers and democratic member control to increase their income. Secondly, AMUL builds a relationship of trust with producers. Finally, it offers Cooperative Development Programme（CD Programme）to members by providing education, training and human resources development.
