Abstract
In the search for ways to encourage more participation in voluntary activities, more attention is being given to what motivates people to participate. In empirical studies, however, the relationship between motives and participation in voluntary activity has not yet been made clear. To understand how to enable more effective recruitment of volunteers, the differences in participatory factors depending on the type of voluntary activity were studied. We used the data from a web survey to analyze the relationship between (1) motives, (2) social background factors such as gender, as well as (3) economic elements, and (4) the type of voluntary activities in which people seem to want to participate. Each voluntary activity was related to different motives and social backgrounds. Therefore it was thought that the types of voluntary activities in which a recruit would be interested could be selected according to their motives for participation and their social background elements.
