Abstract
Questionnaire and hearing investigations were conducted within advanced companies in the area of philanthropy activity regarding their partnerships with NPOs. The results indicate that future expansion of partnerships of companies and NPOs will be expected as these add to the social activity of companies. In order to develop positive partnerships with NPOs as viewed by the company side, the importance of a “Partnership Coordinator” position, with responsibilities for promotion of the NPO is noted. As an example of a company actively involved in philanthropy and where the “Partnership Coordinator” is adequately functioning, Mitsui Sumitomo Insurance Company, Limited. and AEON Co., Ltd. were considered, and a role analysis of the “Partnership Coordinator” was performed. The conclusions indicate that it is necessary for the “Partnership Coordinator” to function systematically within corporate activity and as a “networker” or “change agent”.
