Journal of Japan Association on Odor Environment
Online ISSN : 1349-7847
Print ISSN : 1348-2904
ISSN-L : 1348-2904
Special Issue (The needs and the seeds in the research and the business of psychological effects of odors)
Harmony between color and fragrance
Kumiko MIURAMiho SAITO
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2011 Volume 42 Issue 5 Pages 327-337

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Abstract
The purpose of this study was to examine harmony relationship between color and fragrance. The MILD and CLEAR factors were derived for dimensions in impressions of colors and fragrances. Using these factors as variable, predictive formulas of harmonious relationship between them were constructed. In addition, we investigated the effect of color and fragrance combinations. As a result, the matching combinations cumulatively strengthened the impression and reduced more mental stress than the mismatched combination. Moreover, we confirmed the predictive formulas reversibly, and suggested a harmonious model between color and fragrance.
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© 2011 by Japan Association on Odor Environment
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