Post-nuclear Disaster Reconstruction and Recovery Process of Food and Agriculture Industry

Abstract

The “reputational damage” in relation to food products and radiation which is currently under the spotlight cannot be addressed simply by assuring people that food is safe. Rather, consumers need to be provided with persuasive reasons to feel safe, as well as the grounds for those reasons. The necessary grounds for safety comprise (1)information on the actual status of radioactive contamination in the agricultural environment, (2)elucidation of the mechanism by which agricultural produce receives radioactive contamination, as well as information on the implementation status of absorption prevention measures designed to address this, and (3)the establishment of inspection arrangements geared to the particular nature of the risk and the creation of a certification system.