Abstract
This paper focuses on the application of qualitative research in industry-academia-government collaboration,
advocating a shift from conflict to complementarity and the adoption of multiplicity beyond the concept of diversity.
Hence, it emphasizes the importance of “Different Beds, Same Dreams” - sharing a common goal or dream while
being on different foundations from the perspective of multi-trajectory. The first section examines the issues of conflict and diversity, advocating for the emphasis on complementarity over conflict, and on multi-trajectory, which adds a temporal dimension to diversity. The second section introduces examples of the application of the Trajectory Equifinality Approach in industry-academia-government collaboration, showing how qualitative research contributes to product development and market understanding. The third section proposes the triadic structure of manufacturing, service creation, and product/service development, explaining how these elements interplay and function in coordination. The final section integrates the theory of TEA and Simondon’s concept of transduction, discussing the significance of adding a temporal dimension to trans-disciplinarity in Mode Theory. It also points out the necessity to consider the scenario of society being wrong and the importance of always learning from history to be prepared.
