2007 Volume 17 Issue 2 Pages 101-108
On business education in university, business games have been studied and many researches and practical results exist. On the contrary, business games for problem solving in a real business entity has not been fully studied and there are more topics to be researched. This paper reports on the experimental approach by gaming simulation, which tries to show the effectiveness of business games for group decision-making in a real business entity. The scenario of the experiment is that several Japanese manufacturing companies launch the next generation DVD player into the Japan market. The hypothesis of this experiment is that in marketing and R&D division, persons from each company will be able to resolve the group decision-making problems through gaming simulation. Previous researches have pointed out that business games could be an effective tool for group decisions as a result. The uniqueness of this paper is to conduct the experiments for the solution of the group decision-making problems in the real business world and to analyze them.
