Proceedings of Annual Conference of Japan Association for Social Informatics
Proceedings of the 20th Annual Conference of Japan Association for Social
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Host: The Japan Association for Social Informatics

An Approach to Estimate the Value of End Space Based on Scanner Data
*Xianghui Cao, *Nozomi Nakajima
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Keywords: scanner data, display, sales promotion, retail support
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Pages 85-88

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Abstract
In this paper, the end-display effect was examined across many items dealt in a supermarket and investigated from various perspectives. Concerning the economic value of display place- "end space" , an approach to provide a useful index to decide the allowance between retailing field and manufacturer was introduced.
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© 2005 by Japan Association for Social Informatics
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