Abstract
There are many stores selling goods of the same kind on the Internet, and their ability to pull in more customers and their sales vary considerably from store to store. We collected over 670 auction cases which took place during June and July 2002 and attempted statistical analysis to investigate if sellers' promotion (such as placing pictures on item's list) and sellers' feature (such as the seller is "power seller" or not )?have an effect on price and number of bidders. We found the price and/or the number of bidders were affected sellers' promotions and features.
