Pages 7
This report argues the effectiveness of the theory of structural embeddedness adopted to transactional networks for examing how a firm's partner relationships contribute to competitive advantage. For case study, we chose ERP package vendors, which have distinctive partner relationships. We had a result that the ERP package vendor that has open partnership structure doesn't have the differentiation advantage compared to the one that has close partnership structure. But a ERP package vendor that has open pratnerstructure do have the Opportunity Advantage compared to a ERP pckage vedor that has close partnership structure. Opportunity Advantage, a capability to get more business opportunity, was found by utilizing structural embeddedness view.
