Abstract
Online purchases for entertainment as digital copies are starting to replace physical media not only as another form of content delivery, but also changing the nature of the contents themselves. By providing alternative routes to obtaining these goods, content providers can tap into previously unexplored market segments and gain additional revenue through selling the contents to new customers or even same customers. Thus, what has traditionally been one purchase from a customer can turn into multiple purchases. However, there are many factors that affect the user acceptance and viability of pushing contents digitally. It is the intention of the author to examine some of the obstacles that content providers are facing and how they can be overcome.
