Abstract
The population of local city tends to be few unlike the metropolitan area. The digital divide between regions become large, the local shop owners have high cost consideration of the information policy abbreviation.
Customer information policy abbreviation is requested in limited economic block and population in the local city. The author is supporting the information policy abbreviation of the local shops by regional word-of-mouth "Hakoreco". The point race event "Reco-race" of limited time was done as part of the promotion of utilization of "Hakoreco". This study has the analysis of the user data collected by "Reco-race", and consideration for the information policy abbreviation making in a local shops in the future.
