Host: The Japan Society for Management Information
The Japanese culture was a traditional culture. But now, they are the cultures of very few Japan that can boast to the world of the Otaku culture like the cartoon and the animated cartoon. The economic value exists at the same time. It is clear that it will be important contents that support Japanese economy when the future of such an Otaku culture when technology flows out outside country. And, the popularity and economical effect do not stay within the country and have spread all over the world. However, about sales of the animated cartoon. They have decreased in recent years. Then, the situation in Japan is compared with an overseas situation, the focus is applied to the asset value of the Otaku culture, and the economic merit is considered from the business aspect.