VODと番組レビューSNSを組み合わせたサービスにおける視聴行動の変化

浜口 斉周; 宮崎 勝; 藤沢 寛; 西村 敏; 木村 徹; 大竹 剛; 望月 貴裕; 高橋 正樹; 米倉 律; 小川 浩司; 東山 一郎

doi:10.11497/jasmin.2010f.0.66.0

Annual Conference of Japan Society for Management Information 2010 Autumn

Session ID : E1-2

DOI https://doi.org/10.11497/jasmin.2010f.0.66.0

Conference information

Host: The Japan Society for Management Information

Changes of Viewer's Behavior in Integrated Services of VOD and TV Review SNS

*Narichika Hamaguchi, Masaru Miyazaki, Hiroshi Fujisawa, Satoshi Nishimura, Toru Kimura, Go Ohtake, Takahiro Mochizuki, Masaki Takahashi, Ritsu Yonekura, Koji Ogawa, Ichiro Higashiyama

Author information

*Narichika Hamaguchi
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Masaru Miyazaki
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Hiroshi Fujisawa
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Satoshi Nishimura
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Toru Kimura
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Go Ohtake
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Takahiro Mochizuki
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Masaki Takahashi
Science and Technology Research Laboratories, Japan Broadcasting Corporation
Ritsu Yonekura
Broadcasting Culture Research Institute, Japan Broadcasting Corporation
Koji Ogawa
Broadcasting Culture Research Institute, Japan Broadcasting Corporation
Ichiro Higashiyama
Broadcasting Culture Research Institute, Japan Broadcasting Corporation

Keywords: Video-on-Demand, Word of Mouth, Social Networking Services

CONFERENCE PROCEEDINGS FREE ACCESS

Details

Abstract

In these days, there is a paradigm shift of viewer lifestyles in TV viewing, such as on-demand viewing which is place and time-independent, or they believe word of mouth or their friends' recommendation. Therefore, we focused on viewer behaviors in social TV which is combination of video-on-demand and TV review social network, and we made a trial web site for collecting viewer behavior logs and analyzing them. As a result of the analysis, we found that viewers' behavior is very different from conventional TV viewing. Based on our experiment, impact of social TV, method of service delivery, and required technology are described in this paper.

Corresponding author

Register with J-STAGE for free!