Host: The Japan Society for Management Information
Product management is one of the important strategies for market leader, because the organizations still need to compete with existing companies and new competitors. In this paper, the methods of competing with disruptive products are considered. To make effective decision for competing with disruptive products, it needs to carefully analyze and redefine the characteristics of current market and competitor's products. The paper defines the practical management method of competing with competitors by analysis of characteristics of the market and own products.
