Abstract
This research looks at the adoption of Internet and mobile applications comparing the factors that influence loyalty and satisfaction in both Japan and the United States. We derived a research model for and tested related hypotheses with data collected from online shopping consumers in both Japan and the United States. In the mobile market, we found Innovativeness to be an important relationship with Behavioral Intention for both the US and Japan. However we found that Attitude was more important in predicting Loyalty in the US while Innovativeness was key to predicting Loyalty in Japan. Loyalty was a strong predictor of Satisfaction in both the US and Japan.
