Abstract
This research looks at the adoption of social media (SM) applications comparing the factors that influence adoption at work. This exploratory study intends to examine factors of SM adoption that are common in both Japan and the United States. After a comprehensive literature review, we derived a research model for and tested related hypotheses with data collected from respondents in Japan (n=365) and the US (n=304). We found organizations using SM for product advertising (82%), research (58%), sales (47%), recruiting (39%), developing communities (33%) and improving customer service (35%). In this paper we analyze work-related variables between Japan and the US and found significant differences in the use of SM to improve job performance and effectiveness.
