Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2013 Autumn
Session ID : B1-3
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Host: The Japan Society for Management Information

Abstract
Changing the Strategic Viewpoint to Adapt the Digitalization
From Value Chain Strategy to Layer Strategy
Tatsuyuki Negoro, *Sawako Fujimaki
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Keywords: strategy, layer, value chain
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Abstract
The progress of industrial modularization caused by digitalization changes the industrial structure from "Value chain model" to "Layer model". The strategy for industrial structure in layer model should be different from that in value chain model. This paper discusses strategic issues in layer model compared with those in value chain model.
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© 2013 by Japan Society for Management Information
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