Abstract
This research analyzes Elpida Memory from a viewpoint of the action to Christensen's disruptive innovation. It evaluates the DRAM enterprise of Elpida Memory from five principles of a disruptive innovation. It analyzes five principles which are the resource dependence, market scale, market prediction, organization capability, and technical supply. The resource dependence describes the Elpida memory market and customer relationship. The market scale describes change from NEC and Hitachi in a DRAM market. The market prediction describes the personal computer demand prediction of Elpida memory. The organization capability describes a relation with the parent company of Elpida memory. Technical supply describes change of the DRAM capacity and performance, and change of a price.
