Host: The Japan Society for Management Information
The enterprise transformation is analyzed to examine the relationship between Product-Market Growth Grid and business process change from the ontological perspective. The results indicate that (1) there is no ontological level business process change in market penetration, (2) it is not always necessary to change the ontological level of business process in market development, (3) it is necessary to change the ontological level of business process in product development, and (4) it is necessary to reengineer the ontological level of business process in diversification. The generalizability of these results can be ascertained with more studies in future.
