Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2015 Autumn
Session ID : J1-3
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Abstract
Study on evaluation of content marketing using deep learning
*Kento WakabayashiTakashi Namatame
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Abstract
In recent years, one to one marketing is focused in various scene.
Some marketing models by using machine learning methods are used.
Especially, deep learning are focused on machine learning to recognize
images or voice.
However, there is few application on marketing by using deep learning.
In this study, we attempt to build a consumer behavior model on an EC
site using deep learning methodology.
Then, we evaluate and consider our model.
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© 2015 by Japan Society for Management Information
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