Host: The Japan Society for Management Information
It is important for firms to diffuse their new innovation efficiently in order to raise its competitiveness. In recent years, because of market globalization, firms have to diffuse their innovation successfully in various countries' market. Thus, cross-national analysis of innovation diffusion is required. While most of existing studies have focused only on adoption of innovation and national characteristics, this study attempted to clarify the relationship between the diffusion of information related to a product and national characteristics. We analyzed how often a word related to a product had been searched for on google in each country and clarified the relationship between their time-series trends and national characteristics. We provided new suggestions for understanding innovation diffusion.
