Host: The Japan Society for Management Information
The objective of this study is to determine the reason for companies' selection of different methods of providing customer value through services in the Business Intelligence market and to ascertain the results obtained from these selected methods. Analysis is conducted through case studies of two typical BI vendors. The results indicate that while one vendor focuses only on providing the technological value of services, the other provides services for customers' business processes as well, in addition to the technological value. The reason for selecting different methods can be attributed to differences in customers' characteristics at the early stage of market entry. Additionally, the “Core Capability" of the former vendor is changing to “Core Rigidity" because of the changes in the market environment.
