Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2015 Autumn
Session ID : K1-15
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Abstract
Research of advertising support system development for gas station in an area.
Yoshikazu Watanabe*Yuta Sato
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Abstract
From the background of less advertising information of gas station in certain areas, I carried out interviews in manager of gas station, a problem that can't afford to use the cost in advertising has become highlighted by the deterioration in the business environment surrounding the recent years of the petrol station. Therefore, we conducted a survey to understand the awareness of work environment and advertising for the gas station business. Survey method employs a qualitative analysis. was carried out interviews for students and the gas station employees. To carry out the construction of advertising support system by the information system using a prototyping model from the request of users and gas station that has been indexed.
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© 2015 by Japan Society for Management Information
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