Host: The Japan Society for Management Information
Because the number of customers with limited interests in vehicles has been increasing, it has become more important to give an opportunity to make them have an interest in vehicles. Usually, when they search vehicles by using vehicle search system on the Internet, the vehicles are presented based on the information inputted by them, such as automobile manufacture name, vehicle name, vehicle performance and so on. However, it is difficult to show a vehicle attracting them by this system, because they have poor knowledge of vehicles. On the other hand, this study made it clear that vehicle's design attracts their interests. Therefore, this study proposed a recommender system considering customer's design preference and constructed required database.
