Market expansion for a local product

Use of the Internet

Abstract

he activation of the market for a product in an area is a significant problem. Hence, it is necessary to sell a product originating from the same area?a local product. How should this be done? The case of Fukui City is analyzed in this study.

It is important to use the Internet for this purpose. The world of the Internet is vast and seemingly immeasurable. First, the consumer has to search for the goods, which they can do in several ways, using established patterns. However, this is difficult as the use of the Internet is limited. Therefore, it is also necessary to consider the next steps.