Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2017 Spring
Location : [in Japanese]
Date : March 09, 2017 - March 10, 2017
Recently, there have been a growing number of communities which aim to establish a brand image as a “Bike-Friendly City". The branding strategy, however, varies depending on the target markets, such as tourists or local residents. This study focused on a branding strategy which targets cycle tourists, and discussed how to develop a cycle tourism information system.