Analysis on what motivates live stream viewers to send comments

Taira Asahi; Dai Senoo

doi:10.11497/jasmin.202311.0_211

Annual Conference of Japan Society for Management Information 2023

Session ID : PR0075

DOI https://doi.org/10.11497/jasmin.202311.0_211

Conference information

Host: The Japan Society for Management Information

Name : Annual Conference of Japan Society for Management Information 2023

Location : [in Japanese]

Date : November 11, 2023 - November 12, 2023

Abstract

Analysis on what motivates live stream viewers to send comments

*Taira Asahi, Dai Senoo

Author information

Keywords: Game live streaming, Motivation, Comment section

CONFERENCE PROCEEDINGS FREE ACCESS

Details

Abstract

Live streaming has become an increasingly popular content throughout young generations on multiple platforms. Nevertheless, only a few studies have focused on user interaction on these platforms. This research aims to uncover what motivates live stream viewers to send comments during live streams, especially in the context of video game streaming.

Corresponding author

Conference information

Register with J-STAGE for free!