Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2023
Location : [in Japanese]
Date : November 11, 2023 - November 12, 2023
The number of views on YouTube is directly related to advertising revenue, so it is
important to reveal the factors
that increase the number of views views.Interesting content is important, but thumbnails about the content are more
important. If the thumbnail is not attractive, the content will not be seen. In this study, we will clarify which features
of thumbnails and titles influence video viewing. Several previous studies have pointed out that it is important for
an attractive thumbnail to include a person's face and large letters in the thumbnail. Based on these points, we will
build a mult iple regression model and clarify the influencing factors. As a result, we show that it is important to
include character images and large letters in thumbnails.
