Prospects of 'SEICA', internet catalogue for vegetables and fruits

Abstract

Not like the cases of manufactured products, it has been difficult to trace the history of agricultural products due to the complex logistic system in Japan. But with increasing demand of consumers for selecting safe foods after breaking news on pesticide residues left on imported vegetables and manipulated statement of country-of-origin on the label, information disclosure is probably the key to solve these problems. Will the Internet catalogue for vegetables and fruits, 'SEICA' be able to remove such worries on consumers and be a savior to bring revolution in farm product logistics?