Bio-oriented Technology Research Advancement Institution (BRAIN) has promoted the research and development of innovative agricultural technology for the problems of great urgency in Japanese agricultural production field in 1994-1999. Sorimachi Co., Ltd. was entrusted with “Research and development on the sophistication of water management of large paddy field”. The research achievements are distilled to the fact that “Water management automation systems for paddy field” developed in the above project is still in operation now in Niigata prefecture. The benefits of these systems include large reduction of hours of work in the water management, precise control of water level, preventative treatment for weather disasters and unification of local water management. While the disadvantage of high cost for introducing these systems is showed, the possibility of these systems to play the role in a part of the agricultural information network services is pointed out by viewing the development of wide area monitoring systems of paddy field.
Not like the cases of manufactured products, it has been difficult to trace the history of agricultural products due to the complex logistic system in Japan. But with increasing demand of consumers for selecting safe foods after breaking news on pesticide residues left on imported vegetables and manipulated statement of country-of-origin on the label, information disclosure is probably the key to solve these problems. Will the Internet catalogue for vegetables and fruits, 'SEICA' be able to remove such worries on consumers and be a savior to bring revolution in farm product logistics?
A practical and effective traceability system is in great demand for consumers and farmers. As an example of traceability system, a farm product information disclosure system was developed. On the web site, farmers can administer the web site contents which contains product information, self introduction, questionnaire, bulletin board and so on. The system is based on SEICA(http://seica.info) which adopt XML web service system. The product has a label in which web site address and identified number are printed. Consumers can browse information their purchased products with this label. One of agricultural co-operatives in Niigata prefecture demonstrated this system. There was 14,000 access in two years. It was clear by the web questionnaire that the consumer could have sense of security for their purchased products with this system. Effective management of this system is important, such as how to indicate the web site address on the products and arrangement of substantial web content. This system was useful not only for consumers to browse but also for farmers to do a marketing research and they can communicate each other. As a result, farmers can develop a various marketing strategy based on free and open database, SEICA.