Abstract
As for the media-content business, diversification of media and digitization of content have increased business chances, and have brought a change in important management environment such as the decline of the entering barrier. In such a condition, the management strategy that conformed to the environment, to the management resources, to the organization, is indispensable so that new ventures of content provider may succeed. In this study based on the consumer research, we examine ①positioning strategy in which “content” “target” “media” conformed to the mutuality, ②profit model building strategy which is in consideration of a balance of the return and the risk, using of “harvest increasing” and “the effect of the connection”.
