As a business involving lime, Inoue Calcium Corporation (IC) presented incremental innovations, especially in two products: META-Z (an active zinc oxide/rubber vulcanization accelerator) and IC Bordeaux (a fungicide for orchards and vineyards). These innovations gave IC a competitive advantage in its markets, which the company successfully exploited. The company’s first tradition was founded on refining lime using the limestone of Kochi Prefecture and its chloride volatility process. Its second tradition, which IC also fostered and exploited, was twofold, i.e., its orientation towards pursuing high value-added methods and products for lime and the company’s organizational abilities. Likewise, the company pursued successful exploration in domains outside its main business. Here, IC enjoyed disruptive innovation, especially in two areas. These include the creation of its related plant-breeding business as well as the development of a new variety of mini-tomato, Sweetear, and TOSA, a wine made from a new variety of grapes, plus the creation of its related wine business. Takashi Inoue, the sixth-generation CEO of ICC, has been the driver of the above successes. His strategic intent, engagement and support, architecture design, and strengthening of company identity have all been signs of his effective management. The result has been the exploitation of IC’s first tradition with incremental innovation and exploration supported by the company’s second tradition of disruptive innovation. In other words, IC has successfully balanced company tradition and innovation.
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