Abstract
This qualitative study traces the process of student start-ups. It aims to analyze and clarify the subjective micro process of student start-ups, in which the student considers becoming an entrepreneur as a future career option, and even after graduating the student's desire to set up and promote his or her own business as a main career increases. This study consists of text messages of emails, data of conversations obtained by participant observation and semi-structured interviews with student entrepreneurs. All data was analyzed via the Modified Grounded Theory Approach and those results divided the process into four specific categories: (1)Groping and structuring the mind; (2)Discovery of the mission; (3)Trial and error of project implementation; (4)Outcome and expansion. Also two factors found to affect the process: (1)Pressure of norms and time; (2)Encouragement from colleagues. From these results, we can conclude that rather than making the decision to become an entrepreneur, by gradually advancing with the process shown in this research entrepreneurial motivation is fostered, which in turn leads the student to the decision of creating his or her own business.
