2022 Volume 39 Pages 79-93
The purpose of this paper is to identify the promotion process of Corporate Accelerator Program, in which large companies collaborate with venture companies to create new businesses. Corporate Accelerator Program has been spreading rapidly since 2010. Since 2015, more and more Japanese companies have been adopting this program. However, since this is an emerging business creation method, prior studies have not sufficiently discussed the process of promoting it. Therefore, this paper analyzes a detailed case study of a Japanese confectionery manufacturer, MORINAGA & CO., Ltd. by supporting the analytical framework proposed in previous studies on Corporate Venturing. The following facts were found in this paper. The introduction of the Corporate Accelerator Program created a new organizational context in a large company and encouraged organizational members to engage in business creation activities. However, in the context of existing businesses, the act of putting pressure on the creation of new businesses is encouraged in order to defend the existing businesses. Resolving such conflicts requires not only top management support, but also negotiation and interest adjustment among departments. Through this process, the Corporate Accelerator Program will lead to the creation of new businesses. And this paper found that the ex-post creation of new businesses by members of the organization may have various results in achieving the objectives of the Corporate Accelerator Program. Based on these findings, this paper presents the process of the Corporate Accelerator Program in the case study company.
