2022 Volume 40 Pages 49-63
This study examined the process of recognition of entrepreneurial stress and meaning of entrepreneurial stress coping, based on the multiple case studies about two founders in seed phase. As a result, two things were found. The first finding was that entrepreneurial stress was perceived as they think it important their outcomes and responsibilities. In addition, the stress was reinforced by entrepreneurial self-reflection and peer pressure. The second finding was stress coping occurred through three patterns. They were utilization, acceptance, and adjustment of factors. The above presents a new set of factors that are considered important in the recognition of stress by entrepreneurs. This study also suggests that entrepreneurial activities take place in a way that stress is not approached to zero but held to a certain degree. In the future, it is necessary to examine the relationship between stress and specific entrepreneurial activities, and the consistency of changes in entrepreneurial cognitions.
