オンライン調査における努力の最小限化が回答行動に及ぼす影響

抄録

This study investigated the influence of satisficing on response behavior in online surveys. We compared online response data to psychological scales and logical thinking tasks conducted by an online survey company and a crowd sourcing service. In previous studies, satisficing was found to be more likely to occur among online survey monitors than among crowd sourcing service contributors. Results of the present study replicated it and showed that satisficing in terms of inattentively reading items significantly damages the integrity of psychological scales. On the other hand, it was also found that the influence of satisficing in terms of inattentively reading instructions carefully can be reduced by raising respondents' awareness. Those conducting online surveys should discuss taking active measures to minimize satisficing.